Sandals Resorts:
Owning Romance on The Bachelor
category: Promotions
Sandals Gets the Final Rose
D/R took advantage of the traditionally slow fall season to host the pivotal final two episodes of cultural phenomenon, The Bachelor, placing Sandals Resorts front and center with the show’s all-important audience of millennial women and within a conversation the resort company owns: romance. Beyond broadcast, D/R leveraged the association with the primetime show to create a multi-layered, 360˚ integrated program, including a live, in-destination media experience that mirrored the events of the finale, a partnership with Us Weekly and a bookable package for consumer engagement.