Contiki:
Leveraging A Conversation
category: Media Relations
Winning Results: #VoteWithNoRegrets
On the cusp of the U.S. 2018 midterm elections and with only 31% of young people planning to vote, it was clear that young Americans were indifferent about exercising their civic duty. D/R embraced the moment, inserting Contiki - the worldwide group travel leader for 18-35 year-olds, into the conversation with the wildly successful and award-winning #VoteWithNoRegrets campaign.