Wyndham Destinations:
Managing an M&A
category: brand strategy
Beyond TImeshare: Acquiring Travel + Leisure
D/R was instrumental in developing, managing and executing communications regarding Wyndham Destination’s recent acquisition of the Travel + Leisure brand. With a strategic program aimed at moving WYND beyond timeshare and protecting the brand from potential negative feedback from the publishing community, the announcement was positively covered in target outlets with key messages included in every feature article.